Audience
profile – bowling for columbine
Name:
Maria Scott
Age:
36
Gender:
Female
Ethnicity:
White
Nationality:
American
Geo
–Graphic location: United States
Educational
background: Dropped out of school and age of 14
Marital
status: widowed
Occupation:
sales assistant at supermarket
Income:
$14,500 P/A
Favourite
TV programme: Cops
Religion:
Catholic
Interests:
watching TV, babysitting, going out with her children.
Demographics:
In terms of demographics, Maria would be classified as, D. This
is because she works as a cashier (sales assistant) so she wouldn’t be received
a high salary, also she is widowed so there is no other income in the household
and is completely dependant on the job she has.
Socio-economics
status: Low SES. This is because income, education and occupation are taken
into account. In terms of income, it refers to wages, salary, profits and rent,
social security or any other governmental, public, or family financial
assistance. Due to the fact that Maria does not receive a decent income and
relies on things such as benefits, child support and tax credits she is deemed
financially unstable, especially as there is only one source of income going
into the household, which puts her at a disadvantage in comparison to someone
who would be MID-HIGH SES. In terms of education, Maria did not get the best
start as she did not finish school, which means she did not get any
qualifications to progress onto higher education, and ended up with less of a
chance to receive the best career pathway. Lastly, her occupation effects the
amount of salary received as sales assistants in a supermarket would not be
earning enough each month to leave Maria in a financially stable position,
taking into consideration she has 3 children, 2 of which are under the age of
10.
Audience
profile – Lift
Name:
Paul Bretton
Age:
42
Gender:
Male
Ethnicity:
White
Nationality:
British
Geographic
Location - London
Educational
background – studied public services in university. Graduated.
Occupation
– fire fighter
Income:
£28,766 per annum.
Favourite
TV programme – Banged up abroad
Religion
– No religion/Atheist
Interests:
spending time with family, watching TV, passionate about work/ a lot of
over-time.
Demographics:
In terms of demographics, Paul would be classified as a C. This is because he
has a well-paid job, which allows him to live a decent lifestyle. Due to the
fact he works within the public services field. There is also a second income
within the household, as he is married and his partner works, so as a whole
they are financially stable, and doesn’t have to dependent on anyone from
source of income.
Socio-economics
status: Middle SES. This is because income, education and occupation are taken
into account. In terms of income, it refers to wages, salary, profits and rent,
social security or any other governmental, public, or family financial
assistance. Due to the fact that Paul receives a decent salary that doesn’t put
him in a position whereby he has to depend on others around him or benefits, he
financially stable and can afford to live his preferred lifestyle. Therefore,
Paul earns a relative income as it dictates his family savings and consumption
based on family income. Education also comes into terms in relation to
socio-economics as the higher level of education you have to the more likely
you are to earn a better salary. This benefitted Paul as he has completed the
highest qualification he could have and went on the pursuit a career in his
chosen educational field. Lastly, occupation is a major factor, as it
determines the amount of income that will contribute to the overall household
income each month.
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